I turn one-time buyers into repeat revenue.

I build and run full-funnel email and SMS retention programs for e-commerce brands — strategy, automation, copy, design, and the reporting that proves it, all from one person.

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Klaviyo Certified Expert — Partner, Product & Technical
$200K+

monthly Klaviyo-attributed revenue, grown and sustained

50%+

campaign open rate, up from around 29%

~3×

campaign revenue after re-segmenting the audience

60–80%

of email revenue driven by automated flows

Most stores leave money sitting in their email channel.

Broken or missing flows, campaigns blasted to the whole list, and no reporting to show what's working. I fix that — end to end — and I keep it running.

Selected work

A few recent results.

  • Scaled a subscription program past $200K/month

    Engaged-only segmentation lifted open rates from ~29% to 50%+ and nearly tripled campaign revenue.

  • Took a high-volume grilling brand to a record revenue month

    Built the flow program into the growth engine, with an abandoned-checkout flow reaching ~$119K in a single month.

  • Revived a flow that had sent zero emails in 90 days

    Traced a broken trigger to its root cause and restored a 200–300-recipient/month revenue channel.

  • Rebuilt a sender reputation from a deliverability score of 20

    Click-based segments and a staged re-warm brought engaged click rates from ~1% to 4–6%.

See all case studies

Tell me what's not clicking.

Send a note about your store and your email channel. I'll tell you honestly whether I can help and how I'd approach it.

Start a project

Services

Clear, scoped ways to work together.

Each can stand alone or combine into an ongoing retention program. Not sure where to start? The audit tells us both.

Klaviyo Account & Flow Audit

A full read on your account and a prioritized roadmap of exactly what to fix and build to grow revenue.

  • Flow performance review — open, click, placed-order, and revenue by flow
  • Segmentation and list-health check
  • Deliverability and authentication audit
  • 8-week prioritized roadmap with revenue-impact ratings

Revenue-Driving Flow Buildouts

Flows designed and built end to end — logic, copy, on-brand design, segmentation, and testing — so your automations sell while you sleep.

  • Welcome, abandoned cart and checkout, post-purchase, replenishment, win-back, sunset
  • Suppression logic so flows never overlap or over-message
  • Conditional splits and A/B tests where they earn their keep
  • Reporting dashboard so you can see what each flow earns

New-Store Setup & Integration

Klaviyo set up correctly from day one and wired cleanly to Shopify or BigCommerce.

  • Platform integration and dedicated sending domain (SPF/DKIM)
  • List and segment structure built to last
  • Signup forms and your first revenue flows live
  • Branded, reusable email template

Deliverability & Your Logo in the Inbox

Land in the inbox, show your brand logo next to your name in Gmail, Yahoo, and Apple Mail, and protect your domain from spoofing — the full DMARC-to-BIMI path.

  • Plain-language SPF, DKIM, and DMARC audit
  • Phased DMARC rollout, from monitoring to enforcement
  • Sender verification across every service that mails as you
  • BIMI logo preparation and publication

List Cleanup & Segmentation

Clear out the dead weight dragging down your list and build a segment framework you can reuse on every send.

  • Audit for bots, junk signups, duplicates, and decayed addresses
  • MPP-proof, click-based engagement segments
  • A reusable include / exclude framework for every campaign
  • Re-warming plan for dormant or reputation-damaged lists
I work with SMB and enterprise e-commerce brands, and I'm equally comfortable owning a program end to end or slotting into your existing team. The DMARC-to-BIMI work has one outside cost worth flagging early: the BIMI verification certificate is an annual fee paid to the certificate authority, separate from the project.
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Case studies

Real engagements, results first.

Client names are withheld for confidentiality; each is described by category and platform.

KlaviyoSubscription DTC~$300 AOV

Scaling a subscription retention program past $200K/month

The challenge

Campaigns went to broad, loosely-qualified audiences — dragging open rates down and putting sender reputation at risk — while the flows that should anchor a subscription business needed tighter architecture and measurement.

What I did

Rebuilt the audience strategy around engaged-only segmentation, protected and tuned the reorder automation rather than altering it casually, added a disciplined non-opener retry, and tied every change to monthly revenue and deliverability reporting.

  • Sustained $200K+/month in Klaviyo-attributed revenue, reaching a new high near $294K
  • Open rate climbed from ~29% to over 50%; campaign revenue nearly tripled after re-segmenting
  • Flows drive 60–80% of email revenue, led by a single reorder flow at a ~30% placed-order rate
  • Deliverability stayed healthy even at higher volume
KlaviyoOutdoor cooking & grilling~370K sends/mo

Scaling a high-volume grilling brand to a record revenue month

The challenge

A grilling and outdoor-cooking retailer with a large list — around 370K sends a month — was under-monetizing email. Campaigns went broad to the whole file, the automation program was thin, and flows weren't yet anchoring revenue.

What I did

Rebuilt the campaign audience around engaged-only segmentation and a diversified calendar of seasonal, educational, and product content, then built out the core flow program until an abandoned-checkout flow became the single largest revenue driver. Ran creative tests that isolated offer and creative — not list or timing — as the purchase lever, and held deliverability best-in-class with per-send bounce monitoring across the full volume.

  • Grew the program to a record ~$259K month in Klaviyo-attributed revenue
  • Flows scaled to 50–65% of email revenue; the abandoned-checkout flow alone drove ~$119K in one month at a 20.62% placed-order rate
  • A creative test proved the point: the stronger send earned roughly 2× the orders at a near-identical click rate
  • Bounce held under 0.2% and spam near 0.03% at 370K+ sends/month
KlaviyoWellness equipment~$6,000 AOV

Reviving a revenue flow that had sent zero emails in months

The challenge

A browse-abandonment flow was live but had sent literally zero messages in 90 days — silently costing a recurring revenue channel. On the surface, it looked fine.

What I did

Traced the flow against the raw event stream and found the cause: a trigger filter checking "value greater than $4,000" against a property that was never populated with a number. Confirmed the fix was a five-minute edit, not a rebuild, and documented the underlying data issue for the dev team.

  • Reactivated a dead flow projected to reach 200–300 recipients/month
  • Preserved existing templates, history, and reporting continuity
  • Root-cause work that told a 5-minute fix from a multi-hour rebuild — protecting the client's budget
KlaviyoSkincare & beauty

Rebuilding sender reputation from a deliverability score of 20

The challenge

The account's Klaviyo deliverability score sat at 20. Early broadcasts to large, unfiltered audiences had driven high bounces, spam complaints at Gmail's warning threshold, and unsubscribes over 1% — and the list had gone dormant for eight months.

What I did

Audited 12 months of data to separate what damaged the account from what worked, built click-based engagement segments (30/60/90/120-day) to replace MPP-inflated open-based ones, enabled MPP exclusion, and specified a staged re-warming plan starting with the most engaged contacts.

  • A clear, staged path from 20 back toward healthy sending, with segments built before volume resumed
  • Engaged-segment click rates of 4–6%, up from ~1%
  • Bounces held under 1%
KlaviyoSports nutrition

Finding 1,200+ junk contacts that were inflating list growth

The challenge

The client wanted to identify professional buyers hidden in a consumer list. During the review, a bigger problem surfaced: a large share of recent signups weren't customers at all.

What I did

Identified 1,205 records that were cold-outreach solicitations harvested through an unprotected contact form, flagged it for bot protection, and showed that Klaviyo's native Organization field could isolate genuine professional contacts — then specified a "suppress first, classify second" sequence with a durable, reportable profile property.

  • Surfaced 1,200+ junk records inflating subscriber counts and skewing benchmarks
  • Delivered a defensible professional-contact segment
  • A plan to keep the list clean going forward
KlaviyoHome lighting

Turning a sprawling segment library into two repeatable recipes

The challenge

A mature account had accumulated dozens of overlapping segments and inconsistent suppression. Targeting was ad hoc and impossible to reproduce send to send.

What I did

Reviewed ~100 campaigns over 12 months, ranking each audience on trustworthy signals — click, bounce, complaint — rather than MPP-inflated opens, then replaced per-send guesswork with two locked audience recipes and one standard exclusion baseline.

  • Retired a "Never Purchased" segment bouncing at 29.4% on a ~30K send
  • Two locked audience recipes (promotional and content) plus one exclusion baseline
  • Repeatable, defensible targeting that protects sender reputation
Klaviyo & BigCommerceDTC pet

Protecting margin while keeping the promo calendar fresh

The challenge

A consumable-goods brand leaned on flat sitewide discounts — three 20%-off promos in one quarter — training subscribers to wait for the next sale. Flow revenue was also dangerously concentrated: 61% from a single automation.

What I did

Ran a full flow audit and built an 8-week roadmap of 8 new and reactivated flows, analyzed 60+ campaigns into a send-time playbook, and redesigned the promo calendar around varied mechanics — tiered stock-ups and gift-with-purchase — reserving flat discounts for the one weekend a sale is expected.

  • Roadmap projected to cut single-flow dependence from 61% to ~30%
  • Projected 10–15% lift in repeat-purchase rate
  • A send-time playbook at 57% average open rate, replacing guesswork

Also in the portfolio

Email authentication & brand logo in the inbox. Took a brand through the full DMARC-to-BIMI path — monitoring to enforcement to a verified logo in Gmail, Yahoo, and Apple Mail — strengthening anti-spoofing along the way.

Meta lead-ad to Klaviyo flow architecture. Designed a clean welcome-flow structure for ad-sourced leads that keeps reporting readable and prevents subscribers from being double-messaged.

Promo retry economics for a high-ticket program. On a considered-purchase account where a single order can swing the month, proved a two-retry ceiling on non-opener resends — the first two recovered real revenue, the third returned almost nothing — and paired it with purchase-based suppression so promotions never hit customers who had just bought.

Want results like these?

Tell me about your store and your email channel, and I'll show you where the revenue is hiding.

Start a project

About

Strategy, build, and measurement — from one person.

I'm Keri, an e-commerce marketing strategist based in Portland, Oregon, working with brands everywhere. I build and run retention programs that turn one-time buyers into repeat revenue.

I'm a Klaviyo-certified expert — Partner, Product, and Technical — and also a trained digital designer and data analyst. That combination is the whole point: you get the strategy, the actual build, and the reporting from one person instead of juggling three freelancers.

Today I lead Klaviyo implementation and retention for 35+ e-commerce clients as an agency contractor, and I run the full marketing stack for a DTC brand as a direct fractional lead. Before that I spent years directing marketing programs and building reporting systems agency-side.

I also run my own e-commerce store and make what I sell — apparel, leatherwork, and silversmithing — so I understand the operator's side of the inbox, not just the strategist's.

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Education & certifications

  • Business Administration / Marketing — Portland State University
  • Klaviyo Certified Expert — Partner, Product, Sales, Deliverability & SMS Strategy
  • BigCommerce Certified — Partner Training
  • Salesforce Certified — Trailhead Program
  • Marketo Certified Expert — Engage Business Partner Program
  • Digital Marketing Certificate — DigitalMarketer

Contact

Start a project.

Tell me what you're working on and what's not clicking. Email me directly, or use the form — both land in my inbox, and I'll reply honestly about whether I can help.

Email

Based in Portland, Oregon · available remotely